Perception A Psychology Paper Essay Example For Students

Perception: A Psychology Paper Essay There is no second chance for a first impression. Perception has never been random, since the beginning of time it has been human nature to judge others before really getting a chance to know them. People immediately cast others into stereotypes in every situation: they form a schema, or an organized set of thoughts about something containing properties and uses. These schemas effect the way people carry themselves around others. Schemas are usually formed with in eight seconds of getting the initial impression of a person. This by psychologists is know as the ?eight-second rule,? where people have been proven to form hypothesizes about others with in eight seconds of meeting or seeing an individual for the first time. Human nature has never been stated more accurately than in one little phrase, yet I have never fully understood the clich? until just recently. As I sat here in the computer lab last week I noticed how I judge those around me. Although she speaks nothing, I have alread y put together an assumption about ?the girl sitting to my left:? her personality, work habits and attitude through a semantic analogy, or forming a link between physical appearance and personality. Wearing gray pajama pants and a comfortable fleece sweatshirt while holding a dark cloth blanket, I have understood in my mind that she likes to be cozy and secure. She seems to be a girl with a very soft nice voice, even though I have never heard her talk. As ?the girl sitting to my left? uses earphones while at the computer, I put together that she probably is very considerate of others. These assumptions could, for all I know is false and inaccurate, but as a human being I realize my judgments on others. I came to this realization also while studying the guy behind me. Just as my other subject, ?the guy behind me? seems to be very ?uncool? to say the least. His oversized plaid jacket, tight laced large sneakers, and tight jeans combining with his out of control curly hair and spectacles allow myself to automatically place ?the guy behind me? in a stereotype of nerds. The way he crosses his legs also leads me to believe he is one of those that probably enjoy computers and Dungeons Dragons, yet for all I know this guy could be the best basketball player at Catawba. By his appearance I have already made assumptions about his lifestyle, or formed something referred to as Functional Association. After realizing the extent of judgement I cast on others, I began to contemplate if others would place me in certain stereotypes if I didn?t appear as I do; so, I decided to form my own experiment. I decided to make myself salient, or stand out, to better see my impressions on people. I began a three-day experiment where I would wear my not-so attractive glasses, a hooded sweatshirt, and Velcro shoes from Wal-Mart to dress like one would call a ?bum.? Of my many experiences of the weekend, three stood out from all the rest: my attendance at the soccer game, my trip to the Bar Charlotte nightclub, and being introduced to new friends. No girl in their right mind would dance with a guy with big ugly glasses. For we all know they have already formed something called an illusory correlation, or a memory of a negative or distasteful person or instance. Here I began to look at not only girls, but also guy?s faces to see what sort of an effect my appearance had on the way they viewed me. Sure enough I was getting looks of disgust from some, while faces of amusement from others; here I began to realize the brutality of human nature. First impressions are everything in today?s world. When dressed like a nerd with a straight-billed, over-sized ball cap, a greasy hooded sweatshirt tucked in urkel-style pulled up pants, I cast an impression to many spectators at this past weekend?s soccer match. Many parents looked as though I was repulsive, some thought I was joking, while others thought that it was my real lifestyle. Before I knew it I felt eyes from all directions casting judgements upon me. I began to smile comprehending a little more about perception of others, but I learned even more when my friend Katie introduced me to new acquaintances. When meeting attractive girls, most guys tend to attempt to look their very best. With my normal testing outfit I gained my uneasy looks from Katie?s friends and soon they had formed opinions of me?one of which was their romantic disinterest in me. They began to better accept me, though as I conversed with them more, yet never anything more than acceptance. Later that night, I decided to put my contacts in for the first time in three days and I soon realized the effect of appearance. For the first time, the girls were attracted to me because of my appearance and to them I replied to their stares with ?I?m not as ugly as you first thought, huh With these experiences I began to see first hand how people judge others and place people into schemas. After these encounters, I thought back to when I first arrived here at Catawba College, and the many assumptions I mad e of people that, in fact, turned out to be false. .u8ef1b324f6bfa15429c526c551e90175 , .u8ef1b324f6bfa15429c526c551e90175 .postImageUrl , .u8ef1b324f6bfa15429c526c551e90175 .centered-text-area { min-height: 80px; position: relative; } .u8ef1b324f6bfa15429c526c551e90175 , .u8ef1b324f6bfa15429c526c551e90175:hover , .u8ef1b324f6bfa15429c526c551e90175:visited , .u8ef1b324f6bfa15429c526c551e90175:active { border:0!important; } .u8ef1b324f6bfa15429c526c551e90175 .clearfix:after { content: ""; display: table; clear: both; } .u8ef1b324f6bfa15429c526c551e90175 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8ef1b324f6bfa15429c526c551e90175:active , .u8ef1b324f6bfa15429c526c551e90175:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8ef1b324f6bfa15429c526c551e90175 .centered-text-area { width: 100%; position: relative ; } .u8ef1b324f6bfa15429c526c551e90175 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8ef1b324f6bfa15429c526c551e90175 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8ef1b324f6bfa15429c526c551e90175 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8ef1b324f6bfa15429c526c551e90175:hover .ctaButton { background-color: #34495E!important; } .u8ef1b324f6bfa15429c526c551e90175 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8ef1b324f6bfa15429c526c551e90175 .u8ef1b324f6bfa15429c526c551e90175-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8ef1b324f6bfa15429c526c551e90175:after { content: ""; display: block; clear: both; } READ: American Born Chinese EssayTo the naked eye, my friend Larry seems to be a weird homosexual male into drama and musical theatre, but after one early morning session at the computer lab I began to realize that Larry is a funny and enjoyable fellow. Here I passed judgement on others before getting to know them, much like my first impression of my good friend Heath. Heath seemed to be a dumb male with his Beavis and Butthead type laugh and his testostoronic voice. I began to know, though, that Heath is not only a smart individual, with his sat score of 1480, but also a talented singer and lacrosse player where I first thought of him as clumsy and stupid. Stupidity is a common label people tend to place others. Stephen, a recent friend of mine, appeared by his diction, attitude, and demeanor to be a person not of high intelligence or extensive vocabulary at all. As I came to find out, Stephen was very smart, earning a high school GPA of 3.8, and having intentions of a political science pre-law major. Furthermore, you justly cannot judge a book by its cover. Throughout not only my experiments, but also my experiences I have grasped a great comprehension of how people form quick assumptions about others. Through my first-hand experiments and acquaintances I have seen human nature, and in the course of my observations I learned that we all, even myself, are victims of this judgmental view of others. Impressions, formed by all people, truly affect your interactions in everyday life. Psychology

MBA Interview Essay Sample Questions

MBA Interview Essay Sample QuestionsHow many interview essay sample questions do you find in every university's official press release? That's an average of one question every day. This indicates that the average graduate school has a large number of standard business essay sample questions to use in a formal interview setting. Whether or not this is sufficient to make a well prepared MBA applicant and essay writer is debatable.While interviewing several candidates for admissions or jobs is important, the most important part of this interview process is the job interview essay sample questions. The essence of the interview can be determined by the questions asked during this interview.The second most important part of the interview is the student's interview questions. These are the questions that will determine how well prepared the student is in solving tough problem. There are many candidate's questions that are specific to that specific job, but, there are also many interview que stions that are general in nature.This means that a candidate will be asked to work on general essay topics. These include areas such as leadership, economics, sociology, psychology, management, and others. All these questions are necessary to teach the applicant to understand the company and to answer the question 'What do I think will happen to the company if I am hired?'The interview questions can be solved either by studying hard or by writing and re-writing essay samples. When you have enough to write an actual essay, there are certain tricks that you should know. At times, candidates tend to show up on the job that they did not prepare for and, in these situations, an incorrect answer would hurt the candidates chances of success.While some candidates will know the right answers to interview questions, some applicants who are unprepared will get 'shit hitched' to wrong answers or would omit vital information that would otherwise be effective in answering the interview question. Candidates must ensure that they are completely prepared before being interviewed. The student must have the best preparation possible to make them an outstanding and efficient interview applicant.It's important to realize that the sample essay questions are only part of the writing sample that you will be asked to answer. Having excellent resume essay samples is only half the battle.

Heavy Metal Essays (1352 words) - Heavy Metal Subgenres,

Heavy Metal The Effect of Heavy Metal Music Musical preferences are as diverse as the people who listen to it. Different types of music have different reputations. Heavy metal music is often labeled as negative. Yet others find it a harmless form of music. The argument presented in this paper will show that heavy metal music poses no threat to the well-being of its listeners. Like other types of music, such as jazz, blues, and even rap. The distinct style of heavy metal music can be grouped into three main sections (Ratliff 1). One popular style of heavy metal is death metal. Death metal has a more dark sound and eerie style than other forms of heavy metal. The music itself is fast, heavy, and loud. The images that death metal portrays are death, doom, destruction, suicide, sex, and drugs. Some see these images as harmful or having a negative effect on the listener (Halbersberg 1). Another form of heavy metal music is speed metal. Speed metal has a more upbeat sound than death metal and is not as depressing as death metal. It is fast paced and has a hard impact The lead guitar follows a frenetic pace. This is in contrast to death metal which emphasizes rhythm guitar (Graff 3). The last type of heavy metal music is thrast metal. The name refers to both the thrashing sound of the music and the flailing movement of its listeners. The sound is very loud and has the same tone and style of speed metal (Graff 3). These styles however, attract certain people. Waite 2 The majority of people who listen to heavy metal music are suburban white males. These males range in ages between 14-24. They have a certain style of dress and way of life. They wear dark clothing with morbid images of death and destruction. This clothing can be seen to be a costume that advertises the teens' musical preference. It is a way of getting attention. Surprisingly, even though the crowds tend to be young, adults are also seen at these concerts. One example of an adult and a parent is Dave Mullins. He likes to take his sons to see death metal shows.(Graff 1) Mullins says about death metal, I did see one band that had a clear bag with a fetus inside it. It looked gross, but it was just a gag. When I'm watching the kids, they're just letting off steam. When I was a kid, we used to beat people up after school. This seems better to me. (Graff 1) Of course, not all parents agree with Mullins. Parents want the best for their children, but sometimes their efforts are not beneficial. When parents nag their children about what they should and should not listen to, kids can become angry and depressed. This possibly can lead to drinking and drug use, and suicide. Parents can blame this behavior on the music that their kids are listening to. A group of parents formed the Parent Music Resource Center in the 80's (Gonzales 1). Even the Vice-presidents wife, Tipper Gore, got involved. She led the center in the fight against heavy metal music. The center's main goals were to destroy heavy metal music and all other music that had a negative message. They were effective in banning some groups from record stores and canceling some concerts. However, Tipper Gore's mission failed to kill off heavy metal music. The Parent Music Resource Center still exists, but it is not as powerful as it once was (Gonzales 3). This group never examined whether heavy metal music could be a healthy outlet for aggrssion. Waite 3 A well known psychologist from Durham, Stephanie Pinder-Amaker, said that music can influence a person's state of mind. In her studies she found that if people listen to music that is faster than their heart rate, such as heavy metal, it increases the heart rate. If you're trying to increase your energy level, it might be a good way to generate excitement. (Freelon 1) Heavy metal music by increasing the heart rate of its listeners can be seen as a form of exercise or a physical release. Studies have been done on the effect of heavy metal music. Roe

Great Depression gds essays

Great Depression gds essays Effects of the Great Depression on Canada During the Great Depression of the 1930's, Canada's Prairie provincessuffered more than any other area in Canada. This time frame brought forthe farmers many years of droughts and grasshopper plagues, as each yeargot worse without any rainfall whatsoever. The impact of the GreatDepression on the Prairie provinces was devastating and it's impact on theregion was social, political and economical. During this periodunemployment reached high levels, prices of products were falling andpurchasing power was getting very weak. To try to help out unemployedpeople, mostly men, the government introduced relief camps. During the1930's in Prairie Canada, the Great Depression created harsh conditions andit was a struggle until it ended. The event which triggered the Great Depression was the Stock Marketcrash of October 24, 1929 in New York. Another important cause was that: Later in the 1930's, the wide adoption of the gold exchange in many countries was widely criticized as a great mistake which greatly contributed to the severity and length of the Great Depression. 1. In Canada, wheat, the most important export, was being over-producedaround the world, despite the fact that the 1928 supply of wheat was stillavailable in 1929. A good reason for the stock market crash in 1929 was that, the values of stocks of the New York Stock Exchange were grossly over-valued, but government and business appeared to ignore the signs. 2. Canadian revenues that came in from export sales were dependentlargely upon the United States who had the money for growth; thecommodities were grain, pulp and paper and metals. Then when the New Yorkcrashed on October 1929, stock prices fell dramatically. When the stockmarket crashed, the Canadian economy suffered after the United Statesinvoked high tariffs to shut out Canadian goods. In the Prairie provincesof Canada, in addition to ...

The cognitive and biological approaches to Panic Disorder Essay

The cognitive and biological approaches to Panic Disorder - Essay Example Donald Klein's biological view of PD as a medical disease and David Clark's cognitive view of panic as an escalation of physiological activation due to catastrophic misinterpretations of bodily symptoms was a main point of argues about PD nature. The common features of PD include a racing or pounding heartbeat; dizziness and lightheadedness; feeling that "I can't catch my breath"; chest pains or a "heaviness" in the chest; flushes or chills; tingling in the hands, feet, legs, arms; jumpiness, trembling, twitching muscles; sweaty palms, flushed face; terror; fear of losing control; fear of a stroke that will lead to disability; fear of dying; fear of going crazy, etc. Sometimes stomach disorders are seen (Lydiard, 1994).A panic attack typically lasts several long minutes and is one of the most distressing conditions a person can experience. In some cases, panic attacks have been known to last for longer periods of time or to recur very quickly over and over again. The aftermath of a panic attack is very painful. The greatest fear is that the panic attack will come back again and again, making life too miserable to bear (Warshaw,2000). Panic is not necessarily brought on by a recognizable circumstance, and it may remain a mystery to the person involved. At other times, excessive stress or other negative life conditions can trigger an attack (Katerndahl,2000). Much research was carried out to understanding the biological and psychological mechanisms of PD and to developing effective treatments. A working consensus has been reached regarding its clinical features (as laid down in DSM-IV) and guidelines for its psychological or pharmacological treatments are delineated in documents from the NIH and the American Psychiatric Association. A number of theories have been suggested and tested. The majority of them are based on biochemical or physiological markers. Still, the exact etiology has not been found. The aim of this paper is to review the main theories of PD and to discuss them. Classification of theories 1. The serotonergic model suggests an exaggerated postsynaptic receptor response to synaptic serotonin. Recent studies report subsensitivity of 5HT1A receptors. The 5HT system or one of its subsystems may play a role in the pathophysiology of panic disorder, the precise nature of which must be delineated by further investigation. 2. The catecholamine model postulates increased sensitivity to adrenergic CNS discharges, with hypersensitivity of presynaptic alpha-2 receptors. 3. Similarly, the locus ceruleus model explains that panic symptoms are due to increased local discharge resulting in adrenergic neuron stimulation, similar to the more general catecholamine theory. Locus ceruleus activity also affects the hypothalamic-pituitary-adrenal axis, which can respond abnormally to clonidine in patients with panic disorder. 4. The lactate model focuses on symptom production by postulated aberrant metabolic activity induced by lactate. 5. The false suffocation carbon

The Noplace of My Place Essay Example | Topics and Well Written Essays - 750 words

The Noplace of My Place - Essay Example This is how my bathroom appears to most people and, truth be told, how it appears to me as well during the regular routines of my day.   But I don’t have to think about this now, and my mind drifts further.  It is when the evening shadows lengthen into darkness and the house begins to quiet down that my bathroom takes on entirely new dimensions.   Tonight, with my nerves frazzled by conflicting commitments, my ears buzzing with back-to-school crowds and my brain threatening massive overload at any moment, my bathroom becomes my own isolation chamber.   Its stark whiteness promises to make no demands, its lack of ornamentation suggests no distractions and its small dimensions offer no threat.   As the steam begins to rise from the depths of the bathtub basin, my body and mind sink like stones, one to the warm, smooth surface of my bathtub and the other to the field of soft purples and dusty blues of shapeless space suggested by the lavender bubble bath I added to the water.   The gentle iridescent bubbles rise above my shoulders, relieving them of their burdens, at least for a little while.   Tiny and lacy, the delicate bubbles suggest the true weight of my worries.   With a soul-cleansing sigh, my body remembers the true shape of me. Of course, my bathroom doesn’t offer complete release from the cares and influences of the outside world.   As the bubbles die down, I become more and more aware that the rest of the house hasn’t completely melted away.   The monotonous babble of news announcers, not loud enough to do more than suggest a cadence, informs me who has control of the television remote.   The occasional sudden rattle of the bathroom door announces the appearance of small ripples in the water as someone somewhere slams a door.   I wonder if they’re aware, as I am, of the minor shockwaves that run through the house at these small bursts of energy displacement.   But I know no one will enter my sanctuar y, no one will disturb my peace.   As long as the white door of the bathroom remains closed, I am as unreachable as the sky to them.

Business Plan for Indian Restaurant

Business Plan for Indian Restaurant BUSINESS PLANNING UNIT SIX FOR THE NEW RESTAURANT CALLED ‘THE STAR OF INDIA’, AN INDIAN CUSINE. CONTENTS PAGE (Jump to) SECTION 1 Business name Business activity Type of Ownership Objectives SECTION 2 Market analysis Price list of Potential suppliers Competitors Information on Banks Loans Target Market Competition Analysis SECTION 3 Marketing plan Price list for Items in the ‘The star of India’ Place Promotion SECTION 4 Production process SECTION 5 Resource requirements Financial resources Physical resources SECTION 6 Financial analysis and planning Sources of funds Business Plan for the new restaurant called ‘The Star of India’. SECTION 1 Business name and address: The Star of India 137 Earls Court Road London SW5 Business activity: The new restaurant will sell a wide variety of Indian Cuisine from its secondary retail location which is the Earls court area of London. The different types of foods that will be served in the restaurant will include Samosas, Nan bread, Tandoori, rice, biryani, balti, jalfrezi, karahi, bhuna, vindaloo, madras, noodles, burgers, desserts, beverages, special dishes, and side orders such as aloo and potatoes as appropriate for the different seasons as it unfolds. In addition, the restaurant will provide a free delivery service for orders above  £10 within a 3 mile radius, and will also include a 10% discount for orders above  £15. Suppliers will include retail outlets in the Earls court area that sell Asian foods such as Rajah and TRS products from wholesale suppliers in Earls court, Wembley and Southall, which are established cash and carry wholesale outlets for Indian foods in the London area. Wholesale stores such as Tescos and ASDA will also be visited if necessary. Type of Ownership: In this case the business will be a partnership based business, in which the major stake holder will control 55 percent of the whole business and the remainder will be controlled by 3 other stakeholders (4 stakeholders’ altogether). Objectives: The objective of the business is to provide high quality prepared foods and high quality service to the general public. In addition, we foresee to generate sales in excess of  £100,000 in the first year! SECTION 2 Market Analysis: Primary Data A questionnaire was not deemed appropriate as the area of location does permit an influx of people, in which it can be said with hind sight that it will be worthwhile to press ahead with the opening of the business. Price List: The following is a table of a price list for potential suppliers: Gandhi Oriental Foods Southall Food Suppliers Rajtha Food Suppliers (Wembley) Pounds ( £) Pounds ( £) Pounds ( £) Bag of gold self raising flour 25kg 8.25 7.99 7.99 Case Barson (Gram Flour) 6 bags 2kg 8.45 6.25 7.99 Drum vegetable oil 15 ltr KTC 7.79 5.99 6.99 Tin Mustard Oil 4 ltr 4.45 3.99 4.99 Tin pure ghee 2 kg 6.25 5.99 5.49 Tin chilli powder 18.9 17.99 17.99 Tin haldi (tumeric) powder 14.9 12.99 13.99 Cinnamon 2kg 5.45 4.99 5.25 Packet Tejpatha (Bay leaves) 750 grams 3.45 2.99 Case boiled chick peas (12) 411 grams 2.85 2.99 2.99 Packet Chana Dai 2kg 1.95 1.99 0.99 Jar mint sauce 3kg 2.95 2.99 1.99 Bag Salt 12.5kg 2.95 2.99 1.99 Case cathey container 26.9 25.99 22.99 Case carrier bag large 250 12.49 11.99 11.99 Case Cobra Beer large (12) 650ml 16.5 13.99 13.5 Kingfisher beer (12) 660ml 16.95 14.99 15.99 Basmati Rice (2kg) 12.99 11.99 12.99 Tilda Rice (2kg) 14.99 13.99 13.99 Sureeya Rice (2kg) 11.99 9.99 9.99 Lamb (per kilo) Chops 3.99 3.99 3.99 Liver and Heart 2.17 1.99 2.17 Leg 7.49 6.99 7.5 Shoulder 7.29 6.99 7.25 Back Chops 6.19 5.99 5.7 Chicken (per kilo) Leg Boneless 3.65 2.99 3.45 Wings 2.99 2.99 2.99 Roasters 2.17 2.25 2.2 Leg 1.18 1.25 1.1 Boneless 4.99 3.99 3.99 Sheep (per Kilo) Chop 3.5 2.99 3.25 Neck 2.64 2.49 2.5 Ribs 2.17 1.99 1.99 Leg 4.99 4.99 4.99 Shoulders 4.89 4.99 4.5 Back Chops 4.15 3.99 3.99 Competitors: Names Strengths Weaknesses Lapappardella Ristorante (Italian) Located off earls court road, very busy at weekends. Limited range (mainly pasta) Zizzi (Italian Restaurant) Located on the high street (Earls court road) New and modern European) It is a bit cramped in the sitting area Nandos Restaurant Very popular for its grilled and flamed chicken. Very busy at most times of the day and weekends. A very strong competitor Limited range of food served (mainly chicken) Dragon Palace (Chinese Restaurant) Very competitive in terms of its different types of foods served. It is cramped with limited space for more customers Masala Zone Recently opened and new in the area. It serves mainly Indian foods. It is a powerful competitor as its items are geared towards city life, i.e. city workers etc. It is not as popular yet. It range of items sold to the public is limited. Bibimbub (Oriental fusion dishes) Quite a wide variety of oriental dishes and cuisine. Very busy at the weekends Its foods are geared towards nutritional and healthy diets Although located on the high street, it is very cramp with limited space for a large number of customers to eat. Lotus Garden (Chinese restaurant) A wide variety of Chinese food As mentioned the sitting area is cramped. Information on Bank Loans: Having carried out an in-depth search for the best rates offered by banks, one came to the conclusion that the rates offered by the Halifax, offered the best rates when it came to obtaining a bank loan. For loans between  £5,000 and  £100,000, there is a variable discounted rate of 0.10% below Bank of Scotland Base Rate. For the remaining term of the loan the rate then changes to 3% above Bank of Scotland Base Rate and remains on variable rate terms for the rest of the loan. For the fixed rate business loan the rates are published on the Halifax website every fortnightly, in which the interest rates are based on LIBOR (London Inter Bank Offered Rate) plus a margin. In addition, security is required on any property or assets that this agreed with the bank. The overall cost of comparison is 11.1% APR. The actual rate available will depend upon the outcome of the initial start-up capital. Secondary Data Most of the information collated with regards to the price of items and competitors were gathered by the stakeholders of the restaurant. The factors that are deemed as possible effects on the demand for the service are: The price of the items sold to customers. The quality of the menu and how it is served to customers. The type of products used to serve the menu items, e.g. fresh farm produce, organic foods, and completeness. The customer service offered to customers will be a deciding factor in how the restaurant is viewed on from its initial opening. The way the competitors mentioned above respond to our presence in the Earls court area will play a part in how our customer base grows. The state of the economy, e.g. rising personal incomes, changes in interest rates and the change in house prices. In addition, because Indian cuisine has been a rising trend in British society over the past 6 years, it is expected that the demand for this growing in-fashion trend will continue to rise for the foreseeable future. Target Market: The majority of existing customers we expect to come into the restaurant will be based within a 4 mile radius of the Earls court area. Typically, they will be single people, couples, tourists and families all wanting to go out and have a good meal. It is expected that they will be middle class and above, who come from very affluent backgrounds. Most of the potential customers expected will be people who earn on average, incomes starting from  £17,000 upwards. Competition Analysis: The potential strengths and weaknesses of competitors have been commented upon in the competition table. In retrospect, it is believed that the prices we will be offering with regard to items on our price list will be set below the average price of our major competitors mentioned i.e., Masala, Zone, Nandos, and Zizzis. This will enable us compete with our competitors head-on and with hind sight we will be able to carve out a growing market share into the future for the business. In addition, the items we are offering has a much wider range than our competitors in which the quality of the products used (fresh farm produce and organic), will set us above the competitors mentioned. Also, the service we ascribe to present to customers will be far reaching than our competitors. I.e. a waiter/waitress will always be on hand to attend to customer questions, taking customers to their table, and always making sure that the customer is satisfied with how they are being treated and offered in the ‘Star of India’ cuisine. SECTION 3 Marketing Plan: The use of the marketing mix will be used to start off the business. They are product, price, place and promotion. Product/Service: The product / service that will be offered to customers as a whole will mainly be organic foods which include fresh farm produce from suppliers, whole sale outlets and also canned items from the suppliers mentioned above. The service will consist of customers coming into the restaurant to have a meal or take away, in which there will be a seating area for smoking and non-smoking. Also, a waiter/waitress will be on hand to serve and assist customers on the wide range of different cuisines available. As stated previously, there will be a free delivery service for orders above  £10 and a 10% discount on orders above  £15. This will change subject to seasonal demand. Price: The use of pricing strategies such as penetration pricing, promotional pricing, and price discrimination will be used to market the items offered by the restaurant. Penetration pricing will be used to set a low initial price in order to penetrate the market quickly and deeply, so as to attract a large number of customers quickly and win a large market share. With time the high sales volume will result in falling costs, allowing the restaurant to cut its price even further. With promotional pricing, the restaurant will temporarily price its items or products below the list price and sometimes even below cost. This will take several forms. I.e. a few items or products will be priced as loss leaders so as to attract customers into the restaurant in the hope that they will buy items at normal mark-ups. Price discrimination will be used to offer customers different prices for the same items or products offered by the restaurant. For example, if a customer ordered a special dish, it would automatically come with a side order of rice, in which the price is already included in the price of the special dish. However, if they ordered rice separately and the sauce separately, they would have to pay different prices for the two items. Price list for ‘The Star of India’ The Star of India Appetisers Price ( £) Chicken Samosa  £3.20 Veg Samosa  £3.20 Lamb Samosa  £3.20 Papadom  £0.40 Sheek Kebab  £2.40 Shami Kebab  £2.40 Chicken or Lamb Tikka  £2.40 Chicken Chatt  £2.40 Aloo Chatt  £2.40 King Prawn Butterfly  £3.50 Potatoes of the day  £2.75 The Star of India Breads Nan  £1.30 Keema Nan  £1.80 Vegetable Nan  £1.80 Peshwari Nan  £1.80 Garlic Nan  £1.80 Balti Nan  £1.80 Paratha Nan  £1.40 Stuffed Paratha  £1.80 Tandoori Roti  £1.20 Chapati  £0.80 The Star of India Tandoori Delicacies Half Tandoori Chicken  £4.70 Whole Tandoori Chicken  £9.20 Chicken or Lamb Tikka  £4.70 Chicken or Lamb Shaslik  £5.50 Coconut Chicken  £5.50 Tandoori King Prawn  £8.40 Garlic Chicken  £5.50 Tandoori Mixed Grill with nan  £7.95 The Star of India Rice Delicacies Pilau Rice  £1.60 Boiled Rice  £1.50 Mushroom Rice  £1.95 Egg Fried Rice  £1.95 Lebu Rice  £1.95 Garlic Rice  £1.95 Narial Chawal  £1.95 Vegetable Rice  £1.95 Special Fried Rice  £1.95 Keema Rice  £2.25 The Star of India Biryani Delicacies Chicken, Meat or Prawn  £5.50 King Prawn  £8.40 Chicken or Lamb Tikka  £5.75 Tandoori Chicken  £5.75 Vegetable  £4.95 Mushroom  £4.95 The Star of India Special  £6.50 The Star of India Balti Delicacies Chicken, Meat or Prawn  £5.75 King Prawn  £8.40 Vegetable  £4.80 The Star of India Special  £6.95 Chicken or Lamb Tikka  £6.75 Chicken, Meat or Lamb Sagwala, Jalfrezi, Dhansak  £5.95 The Star of India Jalfrezi Delicacies Chicken Jalfrezi  £4.60 Prawn Jalfrezi  £5.70 Lamb Jalfrezi  £4.60 King Prawn Jalfrezi  £7.40 Chicken Tikka Jalfrezi  £5.60 Lamb Tikka Jalfrezi  £5.60 Vegetable Jalfrezi  £4.95 The Star of India Karahi Delicacies Chicken Karahi  £5.20 Prawn Karahi  £5.70 Lamb Karahi  £5.20 King Prawn Bhuna Karahi  £7.40 Chicken Tikka Karahi  £5.60 Lamb Tikka Karahi  £5.60 Vegetable Karahi  £4.95 The Star of India Bhuna Delicacies Chicken Bhuna  £4.40 Prawn Bhuna  £5.40 Lamb Bhuna  £4.40 King Prawn Bhuna  £7.40 Chicken Tikka Bhuna  £5.70 Lamb Tikka Bhuna  £5.70 Vegetable Bhuna  £4.95 The Star of India Vindaloo / Madras Delicacies Chicken / Lamb Curry  £4.10 Chicken / Lamb Madras  £4.50 Chicken / Lamb Vindaloo  £4.50 Prawn Curry / Madras / Vindaloo  £4.80 King Prawn Curry / Madras / Vindaloo  £6.50 Vegetable Curry  £3.95 The Star of India Noodles Malabar Seafood  £5.70 Chicken Madras  £5.20 Konkan Chicken  £5.20 Malabar veg  £5.20 Veg madras  £5.20 The Star of India Burgers Lamb Burger  £5.20 Chicken Burger  £4.80 Veggie Burger  £4.80 The Star of India Special Dishes The Star of India Special  £5.90 The Star of India Khazana  £6.95 Nawabi Chicken  £5.90 Murgh Charga  £5.90 Achari Chicken  £5.90 Chingri Bahar  £7.95 Lamb Nashilee  £5.90 Ghoust Laziz  £5.90 Jerra Chicken Massala  £5.90 Kufta Massala  £5.90 King Prawn Delight  £7.95 Shaslik Massala  £5.90 Garlic Green Chilli Massala  £5.90 Special Tandoori King Prawn Massala  £7.95 Butter Chicken  £5.90 Peshwari Chicken  £5.90 Black Pepper Chicken  £5.90 Black Pepper King Prawn  £7.95 Chicken Tikka Podeena  £5.90 Chicken Tikka Massala  £5.90 Chicken Tikka Pasanda  £5.90 Chicken Tikka Markhani  £5.90 Chicken Rezala  £5.90 The Star of India Desserts Gulab Jamun  £2.10 Falooda  £3.00 Chocolate, Vanilla, and Raspberry Ice Cream  £2.10 The Star of India Beverages Fruit Juices  £1.30 Mango and Coconut Lassi  £1.20 Masala Chai  £1.00 Coke or Diet Coke  £0.65 Mineral Water  £0.65 Place: The business will be located in the Earls Court area of central London. 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